TENNIS PLAYER
FELIX AUGER-ALIASSIME
There’s no stopping Felix Auger-Aliassime on his way to the summit. Born in 2000, the young prodigy is spearheading the next generation of high-achieving tennis players with one goal in mind: to become number one.

A versatile player with a powerful serve, Felix Auger-Aliassime has already beaten some of the world’s greatest. A multiple tournament winner and exceptional athlete, he’s the perfect TAG Heuer ambassador.

HIGH ASPIRATIONS
TAKING STRIDES TOWARDS THE TOP WITH TAG HEUER
Since 2019, TAG Heuer is proud to accompany Felix Auger-Aliassime in his journey to the highest realms of his sport. His winning mentality and ability to deal with extreme pressure mirror our values perfectly. A champion on the rise.


SEED OF GREATNESS
VALIANT AND UNSTOPPABLE ON EVERY COURT
The fourth-highest ranked Canadian player in history, Felix has already achieved notable success in his young career, earning five ATP singles titles and a No. 6 singles ranking. After playing a crucial rode in Canada’s 2022 Davis Cup win, he earned a bronze medal at the 2024 Olympics in Paris.

TAG Heuer Connected Calibre E4
ULTRA CONNECTED AND FULLY FOCUSED
Each step matters. Felix Auger-Aliassime can count on his TAG Heuer Connected Watch to track his performances, challenge his limits, and realize his full potential. Geared for victory.
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