A SHARED VISION OF INNOVATION AND EXCELLENCE
For over 160 years, TAG Heuer has embodied precision, innovation, and avant-garde design in Swiss luxury watchmaking. Yet true progress means looking ahead. Founded in 2022 and launched in 2023, F1 ACADEMY™ is an all-female single-seater racing series designed to identify, develop, and propel female drivers toward the pinnacle of motorsport. The series provides a structured platform, increasing accessibility to professional racing and creating a talent pipeline for higher levels of competition. TAG Heuer is dedicated to breaking barriers, creating opportunities, and accelerating female talent toward the pinnacle of racing.
POWERING A NEW ERA WITH AIVA ANAGNOSTIADIS
TAG Heuer is proud to partner with Aiva Anagnostiadis, a 17-year-old driver who started karting at age six and was part of the Alpine Rac(H)er Academy Program in 2023. With an unwavering drive to succeed, she aspires to become the first Australian woman in Formula 1®.
OFFICIAL TIMEKEEPER OF FORMULA 1®
DECADES OF PASSION FOR MOTORSPORTFrom the golden age of racing to the cutting-edge circuits of today, TAG Heuer remains an integral part of motorsport, embodying precision and an unwavering commitment to excellence. The racetrack forged us; speed, podiums, and the roar of engines are in our blood. As we return to the track, we are not just back—we are home. Forged by speed and driven by excellence, we are ready to celebrate new victories.