motorsport
LA CARRERA PANAMERICANA
History’s most devilish yet legendary race
Since 1991, TAG Heuer is a proud partner of the Carrera Panamericana, a gruelling race stretching across the unforgivable Mexican landscape. First held in 1950 but cancelled in 1955, it was revived in 1988. Jack Heuer’s famous Carrera chronograph - released in 1963 - paid homage to this one-of-a-kind event.
INSPIRED BY A LEGENDARY RACE
A TRIBUTE TO SPEED AND PRECISION
Experience the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Equipped with the in-house Calibre TH20-09, a dynamic skeleton dial, and the signature Glassbox design, this timepiece merges racing heritage with avant-garde watchmaking.
SHOP THE WATCH
FROM THE 50s
THE BEATING HEART OF MOTOR RACING
From its inception in 1950, the hazardous yet thrilling Carrera Panamericana race quickly earned the status of legend.
ONLY THE BRAVE
TAKING DRIVERS BEYOND THE EDGE
Five days. 3,000 kilometers. Intense heat: the original Carrera Panamericana was more than a race. It was a life-risking experience.
CARRERA PANAMERICANA
A LEGEND - BOTH IN TERMS OF DANGER AND HISTORY
The short-lived yet mythical Carrera Panamericana saw the victory of famed drivers such as Fangio and inspired generations of others. Though it ended in 1955, the legend lived on. The race was revived in 1988, this time integrating modern safety standards.
THE RACE CONTINUES
TAMING MEXICO’S TOUGHEST ROADS
Set over seven days, today’s race extends from Oaxaca to Saltillo across a 3,000-km route covering parts of the original course.
*This circuit map is an exemplary illustration.
Carrera Panamericana 1954 - Corporate Archives Porsche AG
Carrera Panamericana 1953 - Corporate Archives Porsche AG
Carrera Panamericana 1954 - Corporate Archives Porsche AG
Carrera Panamericana 1954 - Corporate Archives Porsche AG
Jack Heuer first heard about the Carrera Panamericana in 1962 from the parents of drivers Pedro and Ricardo Rodriguez, relieved that their sons were too young to have sped through the world’s most dangerous race. But their story immediately sparked Jack’s imagination, leading him to design the first racing-ready chronograph. Today, the TAG Heuer Carrera perfectly encapsulates the Mexican race’s relentless spirit of adventure.
DISCOVER THE CARRERA COLLECTION
DRIVEN AHEAD
THE SAGA LIVES ON
Today, TAG Heuer continues to shape the Panamericana legacy by sponsoring several participating Porsche cars.
DISCOVER TAG HEUER x PORSCHE PARTNERSHIP
FIT TO RACE
DESIGNED FOR THOSE WHO DARE
Since its creation in 1963, the TAG Heuer Carrera has fused timeless looks with racing-inspired features such as high legibility at speed, distinctive lugs, and easy wearing over racing suits. Ready to roar ahead.
Discover more about the 60 years of Carrera
From 1963 to 2023
The race never stops
